TheStudentCampus is a unique blend of Learning Management System (LMS) & Virtual Learning Environment (VLE) in one innovative platform. Following the presentation of the initial prototype to investors, TheStudentCampus raised $1.25 million funding in less than three months.
Overview of Activities
- Competitive analysis
- User profiling and scenario research
- Content inventory
- Brand exploration workshops
- Brand application and design
- User observation sessions
- User interviews (educators, guardians)
- Prototyping and testing
- User interface application
- Illustrations and iconography design
To anchor the vision, I evaluated existing VLE technologies. I derived contextual insights through user research and based on these findings developed personas for TheStudentCampus articulating the customer journey and value proposition for each. These personas guided the creation of design and experience principles for the project. With research in hand, I collaborated with senior members of the TheStudentCampus management to generate concepts for the product through iterative sketching, prototyping and testing with real users.
Following the presentation of the initial prototype to investors which I designed in collaboration with the engineering team, TheStudentCampus raised $1.25 million funding in less than three months.